Each variable analytics chart provides unique information that can help identify the underlying cause of your chargebacks. This insight can help you solve issues at their source and prevent more chargebacks.
The Chargebacks by Price Point chart makes it easy to split test price points and balance risk with revenue.
Find the price point sweet spot that optimizes profitability–generate sufficient revenue, yet reduce the risk of chargebacks, cut costs, and increase conversions.
Read this case study for a real-world example of how a merchant use this chart to prevent chargebacks.
Various features allow you to analyze this chart’s data in greater detail and learn more about your chargebacks.
The bottom of your chart lists some details: price point, chargeback count, percentage of total, and chargeback ratio.
The default for this section is to display data for the price point with the highest percentage of chargebacks. However, if you hover over a different slice of the pie chart, the information at the bottom will update.
Filtering Data by Source
The default setting for your Chargebacks by Price Point chart is to show data for your entire portfolio. However, you have the ability to filter your data and break it down by different sources. For example, maybe you want to view chargeback counts by a particular merchant account or processor.
Click Entire Portfolio to add a filter (MID, Processor, etc.).
In the second dropdown list, select specific processors or merchant accounts to analyze.
If this feature isn’t visible in your Midigator account and you want to know why, read this article.