Each variable analytics chart provides unique information that can help identify the underlying cause of your chargebacks. This insight can help you solve issues at their source and prevent more chargebacks.
The Chargebacks by Price Point chart makes it easy to split test price points and balance risk with revenue.
Find the price point sweet spot that optimizes profitability–generate sufficient revenue, yet reduce the risk of chargebacks, cut costs, and increase conversions.
Read this case study for a real-world example of how a merchant use this chart to prevent chargebacks.
Various features allow you to analyze this chart’s data in greater detail and learn more about your chargebacks.
The bottom of your chart lists some details:
the price being monitored
the number of chargebacks associated with that price point
the percent of total chargebacks at that price point
the chargeback-to-transaction ratio for that price point
The default for this section is to display data for the price point with the highest percentage of chargebacks. However, if you hover over a different slice of the pie chart, the information at the bottom will update.
Filtering Data by Source
The default setting for your Chargebacks by Price Point chart is to show data for your entire portfolio. However, you have the ability to filter your data and break it down by different sources. For example, maybe you want to view chargeback counts by a particular merchant account or processor.
Click Entire Portfolio to add a filter (MID, Processor, etc.).
In the second dropdown list, select specific processors or merchant accounts to analyze.
Filtering Data by Date Range
The data displayed in your charts is limited to activity that took place during the time you specified in the Date Range Selector. If you update the date range, the data will adjust.
The default time frame for the Date Range Selector is This Month (month-to-date activity). If you’d like to analyze data during a different time frame, click the date in the upper right corner of any page. This user guide explains how to customize your date ranges.
Midigator also has a Price Point chart for prevention data. It shows the price points that have most dispute activity.
Expand the sidebar on the left side of the screen.
Click on the Prevention page.
Scroll down to the Price Point chart.
The following are common questions that users have. If you have a question that isn't covered here, let us know. You can email email@example.com or use the chat feature.
I sell products at lots of different price points. Why aren’t all of them listed on the Price Point chart?
Many of the analytics charts show just 10 data sources. These 10 entries are the highest risk and in need of the most attention.
If you would like a more detailed report that analyzes all of your price points, reach out to support (firstname.lastname@example.org). We are happy to provide any custom reports you request.
I don't see this chart in my account. Why?
If this feature isn’t visible in your Midigator account, read this article.