Each variable analytics chart provides unique information that can help identify the underlying cause of your chargebacks. This insight can help you solve issues at their source and prevent more chargebacks.
The Chargebacks by Marketing Source chart maps chargebacks to the unique marketing source that generated the original transaction.
This insight helps you determine if a marketing source or advertising campaign is triggering more chargebacks than profits. You can balance conversion rates with chargeback rates and identify low-quality customers that do more harm than good.
To learn more about the practical uses for this chart, read this case study.
Various features allow you to analyze this chart’s data in greater detail and learn more about your chargebacks.
Hover Stats
Hover over any bar in the graph. A popup box will display:
the marketing source being monitored
the number of transactions the marketing source helped facilitate
the number of chargebacks filed by customers from the marketing source
the ratio of chargebacks to transactions
Filtering Data by Source
The default setting for your Chargebacks by Marketing Source chart is to show data for your entire portfolio. However, you have the ability to filter your data and break it down by different sources. For example, maybe you want to view chargeback counts by a particular merchant account or processor.
Click Entire Portfolio to add a filter (MID, Processor, etc.).
In the second dropdown list, select specific processors or merchant accounts to analyze.
Filtering Data by Date Range
The data displayed in your charts is limited to activity that took place during the time you specified in the Date Range Selector. If you update the date range, the data will adjust.
The default time frame for the Date Range Selector is This Month (month-to-date activity). If you’d like to analyze data during a different time frame, click the date in the upper right corner of any page. This user guide explains how to customize your date ranges.
Related Charts
Midigator also has a Marketing Source chart for prevention data. It shows the marketing sources or ad campaigns that have most dispute activity.
Expand the sidebar on the left side of the screen.
Click on the Prevention page.
Scroll down to the Marketing Source chart.
FAQs
The following are common questions that users have. If you have a question that isn't covered here, let us know. You can email support@midigator.com or use the chat feature.
I use lots of different marketing platforms. Why aren’t all of them listed on the Marketing Source chart?
Many of the analytics charts show just 10 data sources. These 10 entries are the highest risk and in need of the most attention.
If you would like a more detailed report that analyzes all of your marketing sources, reach out to support (support@midigator.com). We are happy to provide any custom reports you request.
I don't see this chart in my account. Why?
If this feature isn’t visible in your Midigator account and you want to know why, read this article.