Each variable analytics chart provides unique information that can help identify the underlying cause of your disputes. This insight can help you solve issues at their source.
The Marketing Source chart maps prevention efforts to the unique marketing source that generated the original transaction.
This insight helps you determine if a marketing source or advertising campaign is triggering more disputes than profits. You can balance conversion rates with dispute rates and identify low-quality customers that do more harm than good.
Various features allow you to analyze this chart’s data in greater detail.
Hover over any bar in the graph. A popup box will display:
the marketing source being monitored
the number of prevention cases associated with that marketing source
Filtering Data by Vendor
You can view charts for each of your different prevention services (Ethoca alerts, Verifi alerts, Order Insight, and Consumer Clarity).
Click on each service option, and the charts will update.
Filtering Data by Date Range
The data displayed in your charts is limited to activity that took place during the time you specified in the Date Range Selector. If you update the date range, the data will adjust.
The default time frame for the Date Range Selector is This Month (month-to-date activity). If you’d like to analyze data during a different time frame, click the date in the upper right corner of any page. This user guide explains how to customize your date ranges.
Midigator also has a Marketing Source chart for chargeback data. It shows the marketing sources or ad campaigns that have the highest chargeback-to-transaction ratios.
Expand the sidebar on the left side of the screen.
Click on the Analytics page.
Select Marketing Source from the chart dropdown.
The following are common questions that users have. If you have a question that isn't covered here, let us know. You can email firstname.lastname@example.org or use the chat feature.
I use a lot of different marketing platforms. Why aren’t all of them listed on the Marketing Source chart?
Many of the analytics charts show just 10 data sources. These 10 entries are the highest risk and in need of the most attention.
If you would like a more detailed report that analyzes all of your marketing initiatives, reach out to support (email@example.com). We are happy to provide any custom reports you request.
Why am I not seeing alerts for American Express® and Discover®?
The alert process for American Express and Discover differs slightly from that used for Visa® and Mastercard®. Check this article to learn more.
I don't see this chart in my account. Why?
If this feature isn’t visible in your Midigator account and you want to know why, read this article.